01
Scalable Systems & Marketplace Products
I love building things that extend beyond client work. Working together with our creative & development team to execute ten HubSpot CMS themes for the HubSpot Marketplace was a fun challenge — creating something flexible, polished, and ready to use across a whole range of industries.
ROLE:
Senior Systems Designer
SERVICES:
Design System Architecture, Mass Market UX, Scalable Assets, Accessible Design
TOOLS:
Figma, Wireframing & Prototyping, HubSpot
Lynton Marketplace
In collaboration with a small cross-functional team of designers and developers, we leveraged the HubSpot Theme Accelerator program to engineer a high-volume lead generation engine that achieved 23,000+ global installations and a 4.68/5 weighted user satisfaction rating. By aligning our creative and technical workflows to meet rigorous technical parameters, we successfully launched 10 original themes—including market leaders Spark and Brightlane—and secured significant capital gains through program incentives. I led the design vision to ensure every asset exceeded the required 15+ unique page templates and 20+ custom modules, architecting a marketer-friendly UI while strictly adhering to WCAG 2.1 accessibility standards. This collective effort was instrumental in securing Product Excellence badges that elevated our agency’s partner tier and established a freemium-to-premium ecosystem, driving both direct marketplace revenue and a high-intent funnel for five-figure service implementation contracts.
