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Web & Conversion Experiences

I love me a good website redesign challenge — untangling confusing user flows, cutting the friction that's slowing things down, and building something that's set up to scale. The goal is always the same - a site that works for your growth, not against it.

ROLE:

Senior Designer, UX/UI Strategist

SERVICES:

Full Scale Redesigns, Conversion Rate Optimization, Landing Page Systems, UX Audits

TOOLS:

Figma, Adobe CC, Wireframing & Prototyping, UX Research

United Way of Central Iowa

Led a full digital overhaul to align with new corporate branding and accessibility standards — architecting a scalable design system, simplifying a complex content hierarchy, and giving internal teams the tools to actually manage their own content.

21CS

Retained via referral to lead a full-scale redesign for this enterprise tech company — translating complex technical offerings into a clear, high-performing digital platform with a modular design system and conversion paths built for global scale.

Trevecca Nazarene University

Brought back for a repeat engagement to lead Trevecca's shift from print to digital — building a scalable content system for Treveccan Online that preserves editorial integrity while expanding reach through a modern, accessible experience.

United Way of Central Iowa

Led a full digital overhaul to align with new corporate branding and accessibility standards — architecting a scalable design system, simplifying a complex content hierarchy, and giving internal teams the tools to actually manage their own content.

21CS

Retained via referral to lead a full-scale redesign for this enterprise tech company — translating complex technical offerings into a clear, high-performing digital platform with a modular design system and conversion paths built for global scale.

Trevecca Nazarene University

Brought back for a repeat engagement to lead Trevecca's shift from print to digital — building a scalable content system for Treveccan Online that preserves editorial integrity while expanding reach through a modern, accessible experience.

All visuals in this portfolio are original work created for presentation purposes. Client names are publicly known, however original project designs have been withheld in accordance with NDA agreements.

Your vision, elevated. Let's

partner to create impactful results together.

Let's Talk

Your vision, elevated. Let's

partner to create impactful results together.

Let's Talk